17-19 MAY 2021

London Wine Fair goes digital

Here's what that means...

As the UK’s largest trade drinks show, London Wine Fair has, for 40 years, attracted tens of thousands of buyers from across the country’s bars, restaurants, supermarkets, independent merchants for three days of trading, education and discovery.

Now the fair is adapting, and bringing it’s unrivalled place at the heart of the UK wine trade online.

London Wine Fair 2021 will be the most advanced virtual show of its kind, with an unrivalled, ground-breaking digital offering. The platform will create a fully immersive event which will allow exhibitors and visitors to engage on a one-to-one basis, in larger groups and across the whole London Wine Fair audience to recreate the typical buzz of a live show.

Here you can see what is included with a digital stand, meet the team, check out sponsorship options, and more.

Do you want to be a part of it? Scroll down.

Click to see 2019 stats

What do visitors think?

88% say the show has importance to their business

88% are satisfied with their visit

87% would recommend

What do exhibitors think?

95% say the show has importance to their business

79% are satisfied with visitor quality

79% would recommend


London Wine Fair will aim to deliver the biggest and most ground-breaking digital wine trade event yet.

1. Exhibitors will have a virtual stand, which can be tailored for individual companies or as a generic pavilion

2. The stand features imagery, tasting notes, news of launches, videos of the winemaking team, virtual winery tours and much more.

3. All exhibitors have access to 121 meetings, either pre-booked or as needed during the event, which can be directed to any member of their team

4. Take part in an extensive marketing campaign ensuring the digital event replicates the buzz of the live event

5. All visitors are verified, meaning exhibitors only deal with and offer samples to trade wine buyers

Optional extras include:

6. Exhibitors can send out samples to specific visitors, including buyers, key decision makers and wine writers, to allow for “face-to-face” tastings and masterclasses  

7. These can either be handled directly by the exhibitors or via LWF, which will fulfil sampling in mini tasting formats to U.K. addresses and internationally

8. Book your own masterclasses, with samples sent out to a hand-picked audience ahead of the event.


Virtual stand – Webpage incl. video upload potential and large cover image as standard


Pavilion group page – min. group size 5, shared cost


Upgrade – Sample request button


Upgrade – Photobook


Upgrade – Sample pack button


Upgrade – Extra stand personnel, per person


Headline Sponsorships – Max 15 sponsors, buttons displayed prominently on all areas of event


Digital masterclass – Select your target audience and LWF send mini samples


London Wine Fair - Digital Edition is the best way of getting in front of your customers, through networking, meetings, tastings and more.


Buttons advertising your brand and linking to your page displayed prominently across the digital event

Put your brand, territory or portfolio in front of a captive audience of wine professionals, with the opportunity to talk in depth about your wines and the story behind them. Masterclasses will be delivered to a digital audience, with mini samples sent in advance, fulfilled by LWF.

With over 25,000 engaged wine trade followers across Instagram, Twitter and Facebook, our social platforms are a great way to reach our audience.

After an immensely successful launch year in 2020, join us in celebrating the UK’s best professional wine buyers, across the spectrum of the trade. Associate your brand with the best of the industry.

Alongside these out of the box options, London Wine Fair are always ready to discuss bespoke and exciting ways to reach our audience.

Get in touch to find out more.


Hannah Tovey

Event Director & Head of International Sales

+44 (0) 20 7973 4606

Alex Booth

Head of Sales - UK

+44 (0) 20 7973 4668

Jessica Hayes

Sales Executive

+44 (0) 20 7973 4702

Paul Young

Marketing Manager

+44 (0) 20 7973 6637


France: Ivytex
Sophie Dufour
+ 33 5 46 76 00 64

South Africa
Ulsana Reddi
+27 (0) 31 201 1738

Spain & Latin America: CMT España, SL
Flavia Gattini
+34 93 343 55 10

Greece & Cyprus: Reco Exports Ltd
Antonis Sioulis
+30 231 231 5310

Natsuki Kikuya
+44 (0) 7858 386 813

China: Beijing Trade International Exhibition Co. Ltd
Mike Tian
+86 10 5369 6272

Italy: Cedim
Marco Reggiani
+39 059 39 11 01

Portugal: CMT España, SL
Flavia Gattini
+34 93 343 55 10

USA & Canada
Boris Murray
+1 514 802 2789


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