The last 40 years of London Wine Fair

As the UK’s largest trade drinks show, London Wine Fair has, for 40 years, attracted tens of thousands of buyers from across the country’s bars, restaurants, supermarkets, independent merchants for three days of trading, education and discovery.

The last show saw 13,260 buyers visit, across the whole of the trade.

Now it’s time for a new London Wine Fair, ready to be at the heart of the UK wine trade for the next 40 years, setting agendas and seeing deals done, safely and with confidence.

Here you can see what’s changing, meet the team, chose the area of LWF that suits you best, check out sponsorship options, and more.

Do you want to be a part of it? Scroll down.

Click to see 2019 stats

What do visitors think?

88% say the show has importance to their business

88% are satisfied with their visit

87% would recommend

What do exhibitors think?

95% say the show has importance to their business

79% are satisfied with visitor quality

79% would recommend


The events industry delivers £84bn to the UK economy every year, and we’re proud to be a part of it. Each year 1.3 million events bring people together. We believe wine is made to be experienced, and we are committed to using the Association of Event Organisers 'All Secure' guidance, as well as working closely with the venue, Olympia, to produce a safe and successful event.


London Wine Fair will aim to deliver an energetic but safe event focused on trade, education and discovery, all done with confidence.

1. To facilitate social distancing we’re reducing visitor numbers to from 13,000+ to 6,000

2. Each application will be vetted and a ticket charge will apply, to ensure only serious buyers are attending. Less visitors but more deals done

3. Tickets will be sold for pre-booked time slots only, ensuring consistent, well-spaced footfall

4. We’ve invested in technology to encourage pre-booked meetings at the event, allowing you to target your time at the right people

5. A new and revamped floorplan means more space to do business

6. The live event will work alongside hybrid online content, including masterclasses, allowing you to reach even more buyers

7. Stay tuned for more information to follow including use of glassware and spittoons

8. Continuing our commitment to the environment as well as helping to create a safe event, the only printed material onsite will be the one-page map and exhibitor list. Everything else is going digital.

"Are you a drinks producer, importer, agent, do you supply or provide services to the wider drinks trade? London Wine Fair is the best way of getting in front of your customers. Fit hundreds of valid meetings into three days."

Where do you fit into London Wine Fair?

Meet drinks buyers from bar and restaurant groups from across the UK, buyers from supermarkets and major multiple retailers, independent drinks merchants, importers and agents as well as influencers and trade press.

Take a look at where you can exhibit, and also discover our sponsorship options, for other ways to reach our audience.

I am a...

The Trading Floor is the beating heart of the exhibition and the home of established importers.

Look at our country pavilions on the Trading Floor

Look in our ever-popular Esoterica section

Find out more about our celebration of British drinks, Drinks Britannia

Wines Unearthed is an area dedicated to finding you an importer

The Education Zone is dedicated to those suppliers providing education to the industry.

The ground-breaking Discovery Zone is the home for everything from wine logistics, to wine tech and sustainability.

The beating heart of the exhibition, situated on the main floor.

Who exhibits here?

  • Medium to large size importers
  • Country or region-focused agencies
  • Established wine and wider drinks brands
  • Producers who already import into the UK, grouped by country pavilions

Stand options:

    – £333+vat per sq.m
    – £408+vat per sq.m
    – c. £465+vat per sq.m*
    *Please request a detailed quote

One of the most popular areas of the show, with pre-built branded pods, for visitors looking to discover amazing wines from around the world.

Who exhibits here?

  • Small and niche, quality UK importers

Stand options:

  • All exhibitors receive a 6ft table, with tablecloth, chair and accessories
  • £1,350+vat per table, up to a max of two tables.

An unbeatable platform for the best of British drinks.

Who exhibits here?

  • British vineyards and producers
  • Regional groups and collectives
  • British producers of spirits, beers, mixers and water.

Stand options:

  • SPACE ONLY – £375+vat per sq.m
  • THE BRITISH AISLE – A row of branded and pre-built pods that provide a low cost option for start-ups & smaller brands – £900+vat

Dedicated to producers looking for distribution in the UK, featuring bespoke branded pods. With a raft of success stories under its belt, this zone creates a match-making opportunity between importers and producers. For more information, download the Wines Unearthed pack.

Who exhibits here?

  • Producers looking for UK importers

Stand options:

  • 3 SQ.M POD – Prebuilt & branded with all accessories – £2,205+vat
  • SHARED POD – £1,147+vat

Delivering unmissable education to further our visitors’ careers.

Who exhibits here?

  • Wine schools
  • Training and educational providers
  • Careers services.

Stand options:

  • SPACE ONLY – Showcase Pod – £333+vat per sq.m
  • SHELL SCHEME – £408+vat per sq.m
  • SHOWCASE POD – Deliver a 45 minute presentation or training session direct to our industry audience – £1,500+vat

An area dedicated to showcasing essential products and services that underpin and futureproof the drinks industry.

Who exhibits here?

  • Suppliers to the wider drinks industry, logistics, glassware etc
  • Tech products and new innovations to support the industry

Stand options:

  • SPACE ONLY – £333+vat per sq.m
  • SHELL SCHEME – £408+vat per sq.m
  • WINE DESIGN – c. £465+vat per sq.m*
    * Please request a detailed quote
  • PANEL SPEAKING SLOT – £2,500+vat


Put your brand, territory or portfolio in front of a captive audience of wine professionals, with the opportunity to talk in depth about your wines and the story behind them. This year masterclasses will be delivered both live and to a digital audience.

Masterclass options:

PREMIUM MASTERCLASSES – Pick your target audience who will be invited directly

TUTORED TASTINGS – Pre-booked tickets, first-come, first-served.

We talk to the industry all year round, and so can you. Grapevine is the wine trade’s trusted fortnightly review, produced by London Wine Fair and edited by Richard Siddle. Grapevine is sent direct to the inboxes of 68,000+ buyers, importers, producers and company owners in the industry.

  • TOP LEADERBOARD – £1,250+vat
  • SPONSORED STORY – £1,500+vat
    TAKEOVER – £2,500+vat


With London Wine Fair going virtually paperless in 2021, all visitors will be driven to our top class app.

As a crucial show companion, it features personalised schedules, an interactive floorplans, the meeting booking system and much more.

  • BANNER ADS – £1,500+vat
  • SPLASH PAGE – £2,000+vat
  • PUSH NOTIFICATIONS – £1,500+vat

With over 25,000 engaged wine trade followers across Instagram, Twitter and Facebook, our social platforms are a great way to reach our audience.

  • Every exhibitor gets a free post when they sign up
  • Additional individual posts for £300
  • Book a series of 3 or more for £215 per post

After an immensively successful launch year in 2020, join us in celebrating the UK’s best professional wine buyers, across the spectrum of the trade. Associate your brand with the best of the industry.

New prices coming soon

Alongside these out of the box options, London Wine Fair are always ready to discuss bespoke and exciting ways to reach our audience, either onsite or digitally.

Get in touch to find out more.


Hannah Tovey

Event Director & Head of International Sales

+44 (0) 20 7973 4606

Alex Booth

Head of Sales - UK

+44 (0) 20 7973 4668

Jessica Hayes

Sales Executive

+44 (0) 20 7973 4702

Paul Young

Marketing Manager

+44 (0) 20 7973 6637


France: Ivytex
Sophie Dufour
+ 33 5 46 76 00 64

South Africa
Ulsana Reddi
+27 (0) 31 201 1738

Spain & Latin America: CMT España, SL
Flavia Gattini
+34 93 343 55 10

Greece & Cyprus: Reco Exports Ltd
Antonis Sioulis
+30 231 231 5310

Natsuki Kikuya
+44 (0) 7858 386 813

China: Beijing Trade International Exhibition Co. Ltd
Mike Tian
+86 10 5369 6272

Italy: Cedim
Marco Reggiani
+39 059 39 11 01

Portugal: CMT España, SL
Flavia Gattini
+34 93 343 55 10

USA & Canada
Boris Murray
+1 514 802 2789


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