17-19 MAY 2021

London Wine Fair goes digital

Here's what that means...

As the UK’s largest trade drinks show, London Wine Fair has, for 40 years, attracted tens of thousands of buyers from across the country’s bars, restaurants, supermarkets, independent merchants for three days of trading, education and discovery.

Now the fair is adapting, and bringing it’s unrivalled place at the heart of the UK wine trade online.

London Wine Fair 2021 will be the most advanced virtual show of its kind, with an unrivalled, ground-breaking digital offering. The platform will create a fully immersive event which will allow exhibitors and visitors to engage on a one-to-one basis, in larger groups and across the whole London Wine Fair audience to recreate the typical buzz of a live show.

Here you can see what is included with a digital stand, meet the team, check out sponsorship options, and more.

Do you want to be a part of it? Scroll down.

Watch Show Director Hannah Tovey explain how it works

Click to see 2019 stats

What do visitors think?

88% say the show has importance to their business

88% are satisfied with their visit

87% would recommend

What do exhibitors think?

95% say the show has importance to their business

79% are satisfied with visitor quality

79% would recommend


London Wine Fair will aim to deliver the biggest and most ground-breaking digital wine trade event yet. Here’s what you can get as part of your package.

Build your virtual stand – each exhibitor gets a profile page featuring imagery, tasting notes, news, videos, virtual winery tours and much more. All part of a powerful platform, searchable  by wine name, grape type, region and more.

Speak directly to buyers – Use our powerful AI functionality to match with buyers who are looking for your product, then instantly book and hold virtual meetings, all on our platform.

Send samples rapidly – The opportunity to either take in sample requests direct from your virtual stand and handle yourselves, or use LWF to produce 50ml samples and dispatch as requested on your behalf

Deliver product masterclasseswith samples sent out to a hand-picked audience ahead of the event.

Only speak to verified trade visitors – each ticket buyer has been pre-verified, meaning exhibitors only deal with and offer samples to trade wine buyers

Extend the opportunity – Visitors & exhibitors have access to request meetings and samples for up to 3 months after the live event


Calculate the cost of your stand. Any questions about the options, contact your account manager.

Why exhibit at LWF Digital?


Buttons advertising your brand and linking to your page displayed prominently across the digital event

Put your brand, territory or portfolio in front of a captive audience of wine professionals, with the opportunity to talk in depth about your wines and the story behind them. Masterclasses will be delivered to a digital audience, with mini samples sent in advance, fulfilled by LWF.

With over 25,000 engaged wine trade followers across Instagram, Twitter and Facebook, our social platforms are a great way to reach our audience.

After an immensely successful launch year in 2020, join us in celebrating the UK’s best professional wine buyers, across the spectrum of the trade. Associate your brand with the best of the industry.

Alongside these out of the box options, London Wine Fair are always ready to discuss bespoke and exciting ways to reach our audience.

Get in touch to find out more.


Hannah Tovey

Event Director & Head of International Sales

+44 (0) 20 7973 4606

Alex Booth

Head of Sales - UK

+44 (0) 20 7973 4668

Kate Stretton

Sales Manager

+44 (0)7703 329 189

Paul Young

Marketing Manager

+44 (0) 20 7973 6637


South Africa
Ulsana Reddi
+27 (0) 31 201 1738

Spain & Latin America: CMT España, SL
Flavia Gattini
+34 93 343 55 10

Greece & Cyprus: Reco Exports Ltd
Antonis Sioulis
+30 231 231 5310

Italy: Cedim
Marco Reggiani
+39 059 39 11 01

Portugal: CMT España, SL
Flavia Gattini
+34 93 343 55 10


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